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Top雅思在线雅思为同学们整理了雅思大作文范文—儿童观看广告是好是坏?，供考生参考学习。
题目：
There are many advertisements directed at children, such as snacks, toys
and other goods. Parents argue that children are under pressure. Advertisers
claim that the advertisements provide useful information. Discuss both views and
give your own opinion.
儿童观看广告是好是坏?
范文：
As children grow to be the target group of advertisement industry, a range
of advertisements aimed at them have been produced, which had caused some
controversies in the society.
随着儿童成为广告行业的目标群体，针对儿童的一系列广告应运而生，在社会上引起了一些争议。
Those who advocate the spread of advertising targeted at children deem that
these advertisements can provide potential customers with a comprehensive
understanding of the products advertised, which can help consumers make
well-informed buying decisions. Since television advertisements can present
goods in a visual and audio way, this can definitely enhance people’s knowledge
of the advertised goods, especially some electronic toys or newly-introduced
food.
那些主张针对儿童进行广告传播的人认为，这些广告可以为潜在客户提供对广告产品的全面了解，从而帮助消费者做出明智的购买决定。由于电视广告可以以视觉和听觉的方式呈现商品，这肯定可以提高人们对广告商品的认识，特别是一些电子玩具或新开发的食品。
On the other hand, parents are concerned that children are easily attracted
by the vivid advertisement from the Internet or television, and because of it,
kids will pester their parents to buy the goods advertised. Obviously, children
are a group of consumers without the ability to distinguish good from bad and
right from wrong. If they are convinced of the benefits of the products from the
advertisement, they will not consider the negative aspects or further explore
the truth of the advertisement itself.
另一方面，父母担心孩子很容易被互联网或电视上生动的广告所吸引，因此，孩子们会纠缠他们的父母购买广告中的商品。很明显，孩子们是一群没有分辨好坏能力的消费者。如果他们相信产品从广告中得到的好处，他们就不会考虑广告的负面影响，也不会进一步探究广告本身的真相。
Besides, peer pressure is another point which needs to be mentioned here.
The widespread advertising campaign will make the public overwhelmed by these
advertisements, which means there will always be some parents and children
purchasing the advertised goods, and therefore, some psychological factor of
children may urge a part of them to obtain the products even though they may not
need the goods.
此外，同伴压力也是这里需要提到的一点。广泛的广告活动将使公众被这些广告所困扰,这意味着总是有一些父母和孩子购买广告的商品,因此,一些孩子的心理因素可能敦促他们购买产品,尽管他们可能不需要的商品。
Personally, advertisements themselves contain a lot of information which
can be quite useful for consumers. If the advertising industry can be well
regulated and children being supervised when they are watching the
advertisements, there is no need for parents to worry about the side effects by
the widespread advertisements.
就个人而言，广告本身包含了很多信息，这些信息对消费者来说是非常有用的。如果广告行业能得到很好的监管，孩子们在看广告的时候也能得到监督，家长们就不用担心广告泛滥的副作用了。 |
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